Ending Greenwashing and the new European Green Claims Directive
21/04/2023 a las 11:00
With this session, the Delegation would like to provide information on the widespread practice of "Greenwashing", a green marketing practice aimed at creating an illusory image of ecological responsibility, and on the proposal for the new European Commission directive on green claims. The aim is to provide concrete information on the measures and actions envisaged by the European Commission in this area, with the aim of increasing consumer protection.
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